Case Studies UK

Yieldify case study - Virgin Trains

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VIRGIN TRAINS SAYS: Yieldify has created and delivered campaigns that have concentrated on real business needs and challenges. These campaigns are running as a proven success – directly increasing conversion rate and delivering incremental website revenue. Case study Leading train operator ABOUT VIRGIN TRAINS Since 1997, Virgin Trains has operated the West Coast Main Line service, carrying over 34.5 million passengers a year across the country between London, West Midlands, North West England, North Wales and Scotland. It is committed to delivering a high speed, high frequency service, offering shorter journey times, more comfortable travel and excellent customer service; customers consistently rate Virgin Trains as one of the top long-distance rail franchise operators*. CULTIVATING LOYALTY High commuter expectations, competition from rival providers and comparison sites have made domestic train travel a truly customer-centric market. Virgin Trains recently announced major investment into its service, demonstrating its commitment to delivering the best customer experience. MAKE EVERY INTERACTION COUNT Yieldify has provided Virgin Trains with smart, simple and meaningful onsite campaigns to increase bookings and grow brand loyalty by targeting visitors showing exit behaviour at different stages of booking - from researching train times right through to payment. By highlighting a key Virgin Trains USP - no hidden fees and the Virgin Trains price promise for online bookings, Yieldify was able to help reassure website visitors and keep them onboard through to booking. *The National Rail Passenger Survey commissioned by industry watchdog, Transport Focus Simon Bagel Senior Digital Executive Driven success OBJECTIVE Reduce booking form abandonment RESULT +8.4% CONVERSION RATE UPLIFT from targeted abandoning visitors

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