Yieldify's Head of Strategy Jacob Ajwani discusses the future of personalization - and how your business can increase conversions (minus the complexity).
The ideal marketer is half data-scientist, half business-strategist. (With a bit of creativity shoehorned in for good measure.) Gathering data, gaining insights, testing and optimising are now essential principles of the new marketing doctrine.
The proliferation of A/B testing over the last decade isn’t a coincidence, testing is fundamental to the continual improvement of your customers’ experience.
But, as one of the earliest evangelists of conversion optimization, I can attest that A/B testing alone isn’t enough.