The Future of Personalization: Increasing Conversions (minus the complexity)

June 4, 2015 Jacob Ajwani

Yieldify's Head of Strategy Jacob Ajwani discusses the future of personalization - and how your business can increase conversions (minus the complexity).

The ideal marketer is half data-scientist, half business-strategist. (With a bit of creativity shoehorned in for good measure.) Gathering data, gaining insights, testing and optimising are now essential principles of the new marketing doctrine.

The proliferation of A/B testing over the last decade isn’t a coincidence, testing is fundamental to the continual improvement of your customers’ experience.

But, as one of the earliest evangelists of conversion optimization, I can attest that A/B testing alone isn’t enough.  

Future of Personalization

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