Yieldify's Head of Strategy Jacob Ajwani talks customer value and what brands can do to better measure and boost engagement and acquisition.
Call it: Customer-led, Customer-driven, or Customer-centric. Most businesses are preparing for a significant shift, setting aside one size fits all marketing to establish One To One dialogues with their customers.
Treating anyone who engages with your brand online as an individual will encourage a purchase. This is the point of personalization.
But what customers are most valuable to your brand? And how can you tap the buying power of different kinds of customer?