Yieldify Content Marketer Sam Falle shares 3 top tips for how brands can optimise their online customer experience.
It seems so obvious. The customer comes first.
But too often it’s the customers themselves who get left out in the cold.
An irrelevant experience with your brand online is all it takes to alienate a potential customer.
Most marketers (89%) predict customer experience to be the primary basis for competitive differentiation by 2017. So what can you do to save customers from the jaws of your rivals and cement yourself as their go-to online store?
1. Take mobile seriously