Why You Need Killer Content in Fashion eCommerce

March 17, 2015 Jacob Ajwani

Yieldify's Head of Strategy Jacob Ajwani discusses the reasons why creating compelling content is key for fashion eCommerce brands.

More than half of online consumers spend 75% of their total shopping time conducting research.[1] 

If you’re a fashion eCommerce marketer not already regularly producing content, what are you waiting for?

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It’s no longer enough to just push your products. To meet the demands of your savvy and knowledge-saturated audience your fashion brand needs to become a useful resource, as well as a place where you engage your customers with compelling stories.

Want to drive new traffic, captivate current users, forge lasting brand loyalty and increase conversions? Start creating more content.

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