The Great Optimisation: What the New Age of Efficiency Means for your Website

October 9, 2014 Meelan Radia

It’s often said that we are living in the age of information.

Zettabytes of data are available to consumers at the swipe of a screen and customers and marketers alike have immediate access to whatever they want to know at speeds inconceivable before now.

But, as Michael Grunwald rightly points out in his Time Magazine article The Second Age Of Reason, ‘information is not knowledge or wisdom’. Just having access to all this data doesn’t necessarily make our collective lives any better. It’s how this information is digested and applied that makes all the difference.

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