Curing the Fickle Consumer: 5 Key Ways to Build Brand Loyalty Online

October 15, 2014 Ollie Jones

In today’s competitive marketplace, few customers stay loyal to one particular brand.

And why should they?

Online commerce has given consumers near limitless choice, a tool for research, and a highly visible platform on which they can voice their dissatisfaction for products and services which fail to meet their expectations.

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Consumers are turning away from the high street towards their screens primarily for convenience — a day’s worth of shopping can now be done on a lunch break - but also for cost efficiency  — more choice equals larger discounts brought about by fierce price wars.

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