Targeting the Top Tier: 4 Quick Tips for Segmentation

February 26, 2015 Jay Radia

Every brand has an ideal customer. 

Maybe it’s the coveted and highly influential 18-24 demographic. Maybe it’s the tech Dad who’s got his eye on the latest tablet. 

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Either way, targeting the right customer can be tricky for a lot of brands.

Whereas targeting used to be as simple as positioning a large billboard over a motorway or taking an advert out on one of the 5 channels on offer, the Great Optimisation has made targeting and segmentation a great deal more complicated.

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