Every brand has an ideal customer.
Maybe it’s the coveted and highly influential 18-24 demographic. Maybe it’s the tech Dad who’s got his eye on the latest tablet.
Either way, targeting the right customer can be tricky for a lot of brands.
Whereas targeting used to be as simple as positioning a large billboard over a motorway or taking an advert out on one of the 5 channels on offer, the Great Optimisation has made targeting and segmentation a great deal more complicated.