The Race to Omnichannel: Can you Keep up with Consumer Expectations?

October 24, 2014 Jay Radia

55% of retailers say that their investments are being driven by the customer expectation of mature omnichannel capabilities.[1]

Yet, so far, consumers are unimpressed with the majority of brands’ responses.

Omnichannel_blog_image

Just 7% of consumers are ‘extremely satisfied’ that brands provide a seamless, integrated, and consistent experience across channels.[2]

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