Yieldify Account Director Ky Ismet shares his choice optimisation advice for travel brands ahead of the new year.
Travel is a fast paced industry. People want a good deal and they won’t stop shopping until they find one.
Online travel bookings show no sign of slow down. Over 50% of today’s travellers will rush to the keyboard, rather than the phone to make their travel bookings .
Travel providers who aren’t investing in their eCommerce platforms now will miss out on the lion’s share of bookings.