A Very American Import: The First Takeaways from Cyber Weekend

December 2, 2014 Samuel Falle

At Yieldify, we are keenly aware of the challenges our eRetail clients faced over the Cyber weekend.

The spike in traffic through eRetail channels - which crashed many major eCommerce platforms - has been well documented in the press. As customers rushed through retailers’ doors, websites buckled under the pressure from onsite visitors, online imitating offline.

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But don’t get distracted by the in-store brawls. Downed websites and fights over flatscreen TVs aside, a lot of revenue has been driven this sales period.

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