Just Another Manic Monday? How Consumer Spending Is Changing This Holiday Season

December 8, 2014 Jay Radia

Yieldify CEO Jay Radia, fresh from his return from NYC, discusses customer spending trends from recent weeks to give insights into the ways eCommerce will need to move in 2015 to keep up with changing consumer behaviour.

With a drawn out deal-heavy ‘Black November’ over and now Manic Monday on the retail calendar, we’re witnessing shifts in how consumers shop.

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If forecasts are to be believed, online consumer spending isn’t going to let up in the dash to New Years. IMGR predict £675 million will be driven on Manic Monday in the UK alone – £15 million more than on Cyber Monday.

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