An eCommerce Carol Pt. 2: How Can Brands Prepare For eComm Yet To Come?

February 26, 2015 Patrick Lynch

In the second part of our festive blog series, Yieldify Commercial Director Patrick Lynch - formerly of Yahoo, MSN, Xbox and Criteo - shares his insights into how brands can prepare for changes in consumer behaviour and online marketing in 2015 and beyond.

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There is a lot that businesses can do to prepare for a seamless joined-up digital age. But a traditional view of the customer as a passive shopper severely limits the marketing solutions brands can take into the future.

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Wearable Tech: What it means for eCommerce in 2015
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An eCommerce Carol Pt. 1: Can Our Past and Present Show Us The Future?
An eCommerce Carol Pt. 1: Can Our Past and Present Show Us The Future?

In a two-part blog, Yieldify Commercial Director Patrick Lynch - formerly of...