Yieldify Commercial Director Patrick Lynch - formerly of Yahoo, MSN, Xbox and Criteo - gives his key takeaways from the Consumer Electronics Show to explain why brands need to be thinking about the role wearable tech will play in their businesses.
It’s no secret that wearables are widely predicted to take off in a big way this year. Wrist wearables such as the Garmin Vivoactive, Pebble Steel, Sony Smartwatch 3 and the Apple Watch - widely reported to drop in March - are going to become commonplace.
The main eCommerce application of smartbands and smart watches will come from their ability to collect highly accurate and applicable data on individuals. But what might those opportunities be in the year ahead?