The Advertiser’s Crash Course in Online Attribution

February 26, 2015 Ollie Jones

Yieldify Partnerships VP Ollie Jones explores the current state of play in online attribution and forecasts the direction of the debate in 2015.

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91% of marketers recognize the importance of attribution and 35% consider it critical to their plans [1] 

But attribution is a persistent problem for online marketers. Which partner takes credit for the sale? How do you attribute value to a branding display banner that leads to a website visit, that leads to a product search on Google and an eventual purchase? Much is still based on a Last Click model and we still don’t really have a solid method of attributing money spent on branding or social. 

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