When Data Is Not Enough: Why You Need To Learn the Art of Visualization

February 20, 2015 Jonny Blackmore

Jonny Blackmore is Design Lead at Yieldify. An expert in experience design, Jonny explains why and how brands should leverage visualization to get the most out of their data. Original visuals provided by the Yieldify data science team.

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Data visualization is changing how brands can optimize their eCommerce channels in 2015. Every day, new streams of infographics populate the blogs we read, visualizing everything from spend trends to device usage to purchase geolocations.

But data visualization isn’t just a novel way to broadcast a data set. As Dr Johanna Kieniewicz, Head of Outreach and Engagement at the Institute of Physics points out, data visualization is a tool of discovery as well as communication.[1]

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