Are You Taking Mobile Optimisation Seriously Enough?

July 7, 2015 Sam Bennett

Brace yourself...

In the UK alone, the retail industry is sacrificing £6.6 billion a year due to organisations’ lack of investment in their mobile offering. [1]

A wince-worthy statistic if there ever was one.

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This year local mobile searches (85.9 billion) are expected to exceed desktop searches (84 billion) for the first time. [2]

Unsurprisingly this increase in mobile traffic is reflected in the mCommerce sector, which by the end of 2015 is set to account for 40% of global eCommerce transactions. [3]

So, with mobile already a fundamental part of your customers’ shopping journey - and with the sector only set to burgeon further - is it time your business allocated more resources towards mobile optimisation?

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