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Our latest blogs - full of actionable conversion rate optimisation tips

  • Our campaigns of the month: March 2017

    Our campaigns of the month: March 2017

    Every month, we take a look at some of the most creative and successful campaigns that Yieldify clients have created to increase conversion rates, decrease cart abandonment and much...

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  • Can machine learning solve the problems of marketing?

    Can machine learning solve the problems of marketing?

    Machine learning is very exciting-sounding and there’s probably a TED talk out there somewhere telling us it’s the future. But what bearing does it have for marketers and e-commerce...

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  • How Sport Relief increased its lead generation by 27%

    How Sport Relief increased its lead generation by 27%

    Sport Relief is one of the UK's biggest charity events; Yieldify worked with them to help their website generate leads and sign-ups that led to over £55 million raised in 2016.

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  • How M6 Boutique leveraged its ‘offsite’ reputation to increase conversions

    How M6 Boutique leveraged its ‘offsite’ reputation to increase conversions

    M6 Boutique is a pioneer of home shopping in France, successfully leveraging the trust it had built through TV and bricks-and-mortar to increase its e-commerce conversions 

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  • Introducing Dynamic Promotions

    Introducing Dynamic Promotions

    More personal, more powerful; our exciting new feature helps increase conversions and spend with targeted messages that change to reflect your visitor's exact cart value 

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  • Why mums are rallying for higher conversion rates this Mother's Day

    Why mums are rallying for higher conversion rates this Mother's Day

    In an unprecedented move, Yieldify’s mum is taking over our blog with her new organisation, Mums for More Conversions. Brace yourselves.  

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  • How Harrys of London and the £60,000 conversion rate increase

    How Harrys of London and the £60,000 conversion rate increase

    Harrys of London is a luxury men's fashion brand that sells worldwide; its challenge was to make its digital experience meet the high standards its customers are used to in its...

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  • Introducing the Yieldify Conversion Platform

    Introducing the Yieldify Conversion Platform

    Today marks one of our biggest milestones since we first opened up shop in 2013; the Yieldify Conversion Platform has landed!

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  • Join our Valentine's webinar!

    Join our Valentine's webinar!

    There are only a couple of weeks left until one of the highest peaks in the e-commerce calendar, but that doesn't mean you've run out of time to optimise your conversion rate before the...

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  • How Holiday Extras generated £1 million in additional revenue

    How Holiday Extras generated £1 million in additional revenue

    Holiday Extras is the digital fulfilment business for Merlin Entertainments Group, managing partnerships for theme parks such as Alton Towers, Legoland Windsor and Thorpe Park. To...

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  • Six tried-and-tested tactics for conversion optimisation this Valentine’s Day

    Six tried-and-tested tactics for conversion optimisation this Valentine’s Day

    Christmas might only just have passed, but if you’re anything like us you’ll be flying straight into 2017 with an eye to your big milestones. Of course, one of the first in the calendar...

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  • 4 Marketing Hacks to Battle High Bounce Rates and Low Engagement

    4 Marketing Hacks to Battle High Bounce Rates and Low Engagement

    New year, age-old problems. Battling bounce rates is the perennial fight that troubles any marketer; to get 2017 off to a great start, we lift the lid on four lesser-discussed hacks...

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  • How The Fragrance Shop increased repeat purchases with Yieldify

    How The Fragrance Shop increased repeat purchases with Yieldify

    Here's one simple way that The Fragrance Shop engaged their website customers, increasing repeat purchases by 8%

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  • Travel: Our Top 5 Tips for Onsite Optimisation

    Travel: Our Top 5 Tips for Onsite Optimisation

    Yieldify Account Director Ky Ismet shares his advice for travel brands ahead of the new year.

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  • How Virgin Trains kept customers onboard to increase conversions

    How Virgin Trains kept customers onboard to increase conversions

    Find out how Virgin Trains uses Yieldify technology to increase bookings by over 8% and grow brand loyalty from targeted website visitors  

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  • How to increase conversions at the last minute this Christmas

    How to increase conversions at the last minute this Christmas

    Christmas comes but once a year and it’s now just two weeks away; if you’re in the retail game, you’ll no doubt be watching the numbers carefully having invested plenty of blood, sweat...

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  • Reducing the Customer Expectation vs Reality Gap

    Reducing the Customer Expectation vs Reality Gap

      Out of all the traps marketers fall into, there’s one which ensnares more than most.  

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  • Google's ‘Intrusive’ Interstitial Penalty: The Facts

    Google's ‘Intrusive’ Interstitial Penalty: The Facts

    Google recently announced changes to its mobile search algorithm that will be effective from the 10th January 2017.

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  • 5 Ways To Win Customer Referrals

    5 Ways To Win Customer Referrals

      Let’s get straight to the point. There’s a ton of advice out there focusing on your consumers and highlighting how everything you do needs to pander to their desires.

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  • How To Perfect The Post Purchase Experience

    How To Perfect The Post Purchase Experience

      Can you really increase revenue by optimising the post purchase experience? We have, and we’ll show you how.  

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