Blog

Our latest blogs - full of actionable conversion rate optimisation tips

  • The complete guide to customer loyalty

    The complete guide to customer loyalty

    Put it down to ‘shiny object syndrome’ or pressure from management, but marketers love customer acquisition – new traffic, new buyers, new social media fans, new email subscribers. Marketing...

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  • Our campaigns of the month: May 2018

    Our campaigns of the month: May 2018

    How can you create mobile customer journeys that convert? Here’s some of our favourite examples this month! How Feelunique engages mobile visitors showing intent to purchase Multi-brand beauty...

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  • A summer of e-commerce events

    A summer of e-commerce events

    Marketing around events and holidays is a key part of any e-commerce brands arsenal: dates like Valentine’s day, Mother’s Day, Black Friday, and more present the perfect opportunity to capture new...

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  • What’s wrong with conversion rate optimization?

    What’s wrong with conversion rate optimization?

    We share a sneak peek at the evolution of CRO ahead of our session at #AwinAC18! A majority of today’s marketers consider conversion rate optimization as a ‘crucial’ part of their marketing...

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  • After GDPR: replenish your email database with Yieldify

    After GDPR: replenish your email database with Yieldify

    If you (somehow) weren’t aware, GDPR comes into force today. This news will likely create mixed feelings: on the one hand, you’ll be breathing a sigh of relief after months (or a few manic weeks)...

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  • How HYLETE used Yieldify to highlight exclusive offers to boost AOV

    How HYLETE used Yieldify to highlight exclusive offers to boost AOV

    About HYLETE Founded in 2012, HYLETE was created with the belief that innovation and quality in the sportswear market does not have to come with a high price tag. Bypassing the traditional retail...

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  • Retail Systems Awards 2018: Yieldify shortlisted!

    Retail Systems Awards 2018: Yieldify shortlisted!

    The Yieldify Conversion Platform is in the running for ‘Online Solution of the Year’ this June! We’re very excited to announce that the Yieldify Conversion Platform has been shortlisted at the...

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  • Boost conversions with on-site Banners

    Boost conversions with on-site Banners

    Great customer journeys are made up of great experiences. Today, we’re releasing a new way to help you deliver them on your website. Introducing… Banners. Banners sit flush against the top, bottom...

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  • Our campaigns of the month: April 2018

    Our campaigns of the month: April 2018

    Looking for ideas to create customer journeys that convert? See what some of our favourite clients are serving up this month! How Mindful Chef builds trust with social proof Health-focused food...

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  • Food & drink e-commerce: the secret sauce

    Food & drink e-commerce: the secret sauce

    Over the last few years, consumer appetite for buying food, drinks and meals online has seen huge growth, with spending increasing year-on-year, averaging 21.1% growth since 2013. 2017 was the...

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  • The 7 dangers of 'overlay shops'

    The 7 dangers of 'overlay shops'

    'Overlays', 'pop-ups', 'lightboxes' or even 'modals' - done well, onsite remarketing is a great way to increase conversions - but beware making the wrong choice of solution 

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  • Our campaigns of the month: September 2017

    Our campaigns of the month: September 2017

    Want to improve your customer's journey online? Increase AOV? Find out how in our favourite client work this month! 

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  • We're a finalist for the Amazon Growing Business Awards 2017!

    We're a finalist for the Amazon Growing Business Awards 2017!

    Yieldify has made the final cut at the UK's most established and respected entrepreneurial awards

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  • Introducing the Yieldify Holiday Season Checklist 2017

    Introducing the Yieldify Holiday Season Checklist 2017

    Get your free guide to making the busiest time in the e-commerce calendar your most successful yet 

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  • Yieldify ranks 23rd in the Sunday Times Tech Track 100

    Yieldify ranks 23rd in the Sunday Times Tech Track 100

    We've made our debut appearance in the definitive ranking of Britain's fastest-growing private tech businesses. 

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  • How Science in Sport increased conversions by over 80%

    How Science in Sport increased conversions by over 80%

    Showcasing its product range and highlighting USPs helped to increase conversions for nutritional product specialist Science in Sport (SiS); read how in its case study 

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  • Our campaigns of the month: August 2017

    Our campaigns of the month: August 2017

    Looking to drive conversion uplift using your USPs? Or want to give abandoning visitors a reason to stay and purchase? Some of our favourite client campaigns this month show you how! 

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  • Webinar: 5 data secrets to win Black Friday 2017

    Webinar: 5 data secrets to win Black Friday 2017

    It's about to get real - Q4 is approaching fast and with it, the biggest day of the e-commerce calendar. We've dredged the data to unlock the secrets to success.  

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  • Yieldify is shortlisted for a Retail Systems Award!

    Yieldify is shortlisted for a Retail Systems Award!

    The Yieldify Conversion Platform is in the running for 'Online Solution of the Year' at October's ceremony.

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  • Yieldify's top 10 e-commerce tips (from 10 billion interactions)

    Yieldify's top 10 e-commerce tips (from 10 billion interactions)

    We've now delivered over 10 billion interactions - clicks, sales and much more - with shoppers all over the world. Here are the top 10 e-commerce tips we've developed from all that data. 

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