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Our latest blogs - full of actionable conversion rate optimisation tips

  • How to hire a marketer: 5 steps to smart marketing hiring

    How to hire a marketer: 5 steps to smart marketing hiring

    Being a marketer seems to require new skills every day, so what steps should you take to make your next hire your best hire? The Yieldify People team sets out 5 key steps to ensure that...

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  • Introducing Pages Visited Targeting

    Introducing Pages Visited Targeting

    At Yieldify, we’re on a mission to help you sell more stuff, more often on your website. To help you do this, we’re excited to launch Pages Visited Targeting on The Yieldify Conversion...

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  • #FollowFriday: 20 of the best tech trends accounts to follow today

    #FollowFriday: 20 of the best tech trends accounts to follow today

    The tech industry is tastemaker for what we wear, want and use in our day to day. As a marketer, it's essential to stay one step ahead and adapt to the many exciting changes ahead....

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  • How Montblanc used customer experience to boost conversions by over 40%

    How Montblanc used customer experience to boost conversions by over 40%

    Montblanc ensures that its website experience meet its visitors' expectations by delivering personal touches with perfect timing to encourage purchases.

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  • How to get more marketing budget allocation

    How to get more marketing budget allocation

    Getting more marketing budget depends on understanding the motivations of the budget-holder. So who better than our CEO Jay Radia to explain the five key steps to convincing your boss...

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  • #FollowFriday: 20 of the best marketing strategy blogs to follow today

    #FollowFriday: 20 of the best marketing strategy blogs to follow today

    Marketing continues to broaden and adapt using more digitally-led and innovative practices than ever to reach customers. Check out these marketing strategy blogs to keep you in the loop….

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  • Free e-book: the 8 simple steps of a brand strategy project

    Free e-book: the 8 simple steps of a brand strategy project

    Brand development strategy can be intimidating for any marketer, but it's vital to delivering a great customer experience - which in turn makes all the different to your bottom line....

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  • Our campaigns of the month: April 2017

    Our campaigns of the month: April 2017

    Looking to improve your leads or simply stop cart abandonment? Come and get inspired by some of our favourite client work this month! 

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  • 6 simple ways to increase average order value in ecommerce

    6 simple ways to increase average order value in ecommerce

    Increasing conversions in ecommerce is great, but increasing your average order value is in many ways, better. Here are six simple ways to boost cart size. 

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  • New: increase conversions with Advanced Targeting and ESP integrations

    New: increase conversions with Advanced Targeting and ESP integrations

    Targeted messages drive more conversions. With new Advanced Targeting on the Yieldify Conversion Platform, we've made it easier for you to deliver the right message to the right user...

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  • 6 tips on how to increase ecommerce sales without discounting

    6 tips on how to increase ecommerce sales without discounting

    Giving away discounts can be an easy way to increase online sales fast, but there are downsides for both your profit margin and your brand - here's what you can do instead. 

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  • #FollowFriday: 20 of the best design blogs to follow today

    #FollowFriday: 20 of the best design blogs to follow today

    No smart marketer would underestimate the importance of design in marketing; it's integral to your branding, your conversion rates and your customer experience. Discover our top design...

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  • The EU General Data Protection Regulation: what does it mean for digital marketing?

    The EU General Data Protection Regulation: what does it mean for digital marketing?

    Last year, the European Union confirmed new tougher data privacy laws that are set to come into force around May 2018. But what do these mean for digital marketing - and marketers...

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  • Join our webinar - 6 simple ways to increase average order value

    Join our webinar - 6 simple ways to increase average order value

    In our upcoming webinar with inventory software provider Veeqo, we'll be discussing simple ways in which you can increase average order value. Join us on Wednesday, April 19th to find...

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  • #FollowFriday: 22 of the best retail Twitter accounts to follow today

    #FollowFriday: 22 of the best retail Twitter accounts to follow today

    Looking for the hottest news and best insights into the world of retail? Here are the influencers to start following today to stay informed on all things e-commerce and more. 

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  • Our campaigns of the month: March 2017

    Our campaigns of the month: March 2017

    Every month, we take a look at some of the most creative and successful campaigns that Yieldify clients have created to increase conversion rates, decrease cart abandonment and much...

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  • Can machine learning solve the problems of marketing?

    Can machine learning solve the problems of marketing?

    Machine learning is very exciting-sounding and there’s probably a TED talk out there somewhere telling us it’s the future. But what bearing does it have for marketers and e-commerce...

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  • How Sport Relief increased its lead generation by 27%

    How Sport Relief increased its lead generation by 27%

    Sport Relief is one of the UK's biggest charity events; Yieldify worked with them to help their website generate leads and sign-ups that led to over £55 million raised in 2016.

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  • How M6 Boutique leveraged its ‘offsite’ reputation to increase conversions

    How M6 Boutique leveraged its ‘offsite’ reputation to increase conversions

    M6 Boutique is a pioneer of home shopping in France, successfully leveraging the trust it had built through TV and bricks-and-mortar to increase its e-commerce conversions 

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  • Introducing Dynamic Promotions

    Introducing Dynamic Promotions

    More personal, more powerful; our exciting new feature helps increase conversions and spend with targeted messages that change to reflect your visitor's exact cart value 

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