Latest Content

  • How Megabus used Yieldify to optimize the customer booking journey

    How Megabus used Yieldify to optimize the customer booking journey

    ABOUT MEGABUS Megabus is the market-leading budget intercity coach operator in the UK and North America. First launched in the UK in 2003, international transport group Stagecoach introduced the...

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  • How M.J. Bale used Yieldify to tailor the customer journey

    How M.J. Bale used Yieldify to tailor the customer journey

    ABOUT M.J. BALE M.J. Bale is one of Australia’s most iconic menswear brands. Launched in 2009 by founder Matt Jensen, (the ‘M.J.’ in M.J. Bale) the brand revolves around quality, of both the...

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  • Back-to-school ecommerce cheat sheet: tips for top marks in Q4

    Back-to-school ecommerce cheat sheet: tips for top marks in Q4

    With Amazon Prime Day behind us, the next big e-commerce peak as we move into August is back-to-school… So we’ve done a bit of homework on the numbers behind this shopping season to bring you this...

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  • Holiday ecommerce statistics for 2018

    Holiday ecommerce statistics for 2018

    Here are 6 insights into the ecommerce trends you can expect on Black Friday, Cyber Monday, and Christmas this year. Just last week, we presented the results of our deep-dive into the billions of...

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  • Jingle sells: holiday marketing for e-commerce

    Jingle sells: holiday marketing for e-commerce

    It’s the most wonderful e-commerce time of the year: Q4 is make or break for most e-commerce retail brands, as shoppers take to the internet, credit cards at the ready, prepared to snap up...

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  • Our campaigns of the month: July 2018

    Our campaigns of the month: July 2018

    How can you create customer journeys that convert? Here are some of our favourite examples this summer! How Stansted Express uses USP messaging to drive bookings Stansted Express trains are the...

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  • 21 Amazon Prime Day 2018 stats and facts

    21 Amazon Prime Day 2018 stats and facts

    Another Prime Day is almost upon us, here are all the numbers you need to know! Amazon Prime Day 2018 is fast approaching on July 16th – with the retail giant set to make this the biggest...

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  • Building travel customer journeys that convert

    Building travel customer journeys that convert

    Foreword by Lee Hayhurst, Travolution Editor The digital customer journey in travel is among the longest and most complicated of any online business and yet many brands focus on just one thing:...

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  • Holiday marketing for e-commerce: what to expect in 2018

    Holiday marketing for e-commerce: what to expect in 2018

    The sun might be shining outside, but if you’re in e-commerce it’s already time to start thinking about your holiday marketing strategy. On July 18th, we’ll be hosting an exclusive ‘Christmas in...

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  • Our campaigns of the month: June 2018

    Our campaigns of the month: June 2018

    How can you create customer journeys that convert? Here are some of our favourite examples this month! How soak.com highlights delivery USPs  Leading online bathroom retailer soak.com wanted to...

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  • Google Analytics integration with Yieldify

    Google Analytics integration with Yieldify

    With GA integration for the Yieldify Conversion Platform, you can deepen your understanding of your traffic behavior to deliver better customer journeys that convert. To optimize the customer...

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  • The complete guide to customer loyalty

    The complete guide to customer loyalty

    Put it down to ‘shiny object syndrome’ or pressure from management, but marketers love customer acquisition – new traffic, new buyers, new social media fans, new email subscribers. Marketing...

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  • Our campaigns of the month: May 2018

    Our campaigns of the month: May 2018

    How can you create mobile customer journeys that convert? Here’s some of our favourite examples this month! How Feelunique engages mobile visitors showing intent to purchase Multi-brand beauty...

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  • A summer of e-commerce events

    A summer of e-commerce events

    Marketing around events and holidays is a key part of any e-commerce brands arsenal: dates like Valentine’s day, Mother’s Day, Black Friday, and more present the perfect opportunity to capture new...

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  • What’s wrong with conversion rate optimization?

    What’s wrong with conversion rate optimization?

    We share a sneak peek at the evolution of CRO ahead of our session at #AwinAC18! A majority of today’s marketers consider conversion rate optimization as a ‘crucial’ part of their marketing...

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  • After GDPR: replenish your email database with Yieldify

    After GDPR: replenish your email database with Yieldify

    If you (somehow) weren’t aware, GDPR comes into force today. This news will likely create mixed feelings: on the one hand, you’ll be breathing a sigh of relief after months (or a few manic weeks)...

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  • How HYLETE used Yieldify to highlight exclusive offers to boost AOV

    How HYLETE used Yieldify to highlight exclusive offers to boost AOV

    About HYLETE Founded in 2012, HYLETE was created with the belief that innovation and quality in the sportswear market does not have to come with a high price tag. Bypassing the traditional retail...

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  • Retail Systems Awards 2018: Yieldify shortlisted!

    Retail Systems Awards 2018: Yieldify shortlisted!

    The Yieldify Conversion Platform is in the running for ‘Online Solution of the Year’ this June! We’re very excited to announce that the Yieldify Conversion Platform has been shortlisted at the...

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  • Boost conversions with on-site Banners

    Boost conversions with on-site Banners

    Great customer journeys are made up of great experiences. Today, we’re releasing a new way to help you deliver them on your website. Introducing… Banners. Banners sit flush against the top, bottom...

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  • Our campaigns of the month: April 2018

    Our campaigns of the month: April 2018

    Looking for ideas to create customer journeys that convert? See what some of our favourite clients are serving up this month! How Mindful Chef builds trust with social proof Health-focused food...

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