We all crave a connection.
And I’m not just talking about over Wi-Fi. I mean a connection to one another.
This need is never more apparent than when you look at the connection consumers create with their favourite brands.
Think about your daily routine. The clothes you pull on in the morning, the places you visit everyday for lunch and the newspaper you buy on your way home.
What makes you pick these products and services over the countless other options available to you in the market?
It’s because you feel a connection to them