Mobile Advertising: Challenges and Opportunities

April 7, 2014 Yieldify

The explosion of mobile web browsing indicates a clear digital marketing opportunity; however, advertisers have been remarkably slow to mobilise their forces to take advantage. In the US in 2012, for example, there was a $20 billion disparity between user time spent browsing on mobiles and mobile ad spend, according to KPCB.


Previous Article
The Nordic E-commerce Market: punching above its weight

The Nordic e-commerce market, which combines the digital economies of...

No More Articles