In the UK alone, the retail industry is sacrificing £6.6 billion a year due to organisations’ lack of investment in their mobile offering. 
A wince-worthy statistic if there ever was one.
This year local mobile searches (85.9 billion) are expected to exceed desktop searches (84 billion) for the first time. 
Unsurprisingly this increase in mobile traffic is reflected in the mCommerce sector, which by the end of 2015 is set to account for 40% of global eCommerce transactions. 
So, with mobile already a fundamental part of your customers’ shopping journey - and with the sector only set to burgeon further - is it time your business allocated more resources towards mobile optimisation?