Blog

Our latest blogs - full of actionable conversion rate optimisation tips

  • How Stansted Express used Yieldify to optimize the customer journey

    How Stansted Express used Yieldify to optimize the customer journey

    ABOUT STANSTED EXPRESS Stansted Express is a direct train service that carries over six million passengers every year between London Liverpool Street and Stansted Airport. With an average journey...

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  • Créer des parcours en ligne qui convertissent : le cas de M6 Boutique

    Créer des parcours en ligne qui convertissent : le cas de M6 Boutique

    Présentation de M6 Boutique Depuis près de 30 ans, M6 Boutique a innové et ouvert la voie à des expériences de shopping uniques sur le marché français. Conçue à l’origine comme une chaîne de...

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  • Yieldify and Student Beans join forces

    Yieldify and Student Beans join forces

    With Generation Z on track to become the biggest consumer group in the next two years, with a spending power of an estimated $404 billion in the US alone, it’s little surprise that an increasing...

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  • Christmas Marketing for E-Commerce Success: 5 Tips to Increase Gift Sales

    Christmas Marketing for E-Commerce Success: 5 Tips to Increase Gift Sales

    When it comes to retail e-commerce, the success of your holiday marketing can mean make-or-break for your whole year. At Christmas, your shoppers are arriving to buy not for themselves, but for...

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  • 4 Tips For E-Commerce in Singapore and ASEAN

    4 Tips For E-Commerce in Singapore and ASEAN

    As we open our brand new Singapore office, we’re lifting the lid on what it takes to drive success in e-commerce here and in other ASEAN markets – from increasing conversion rate marketing to...

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  • Online shopping trends: the truth about customer journeys

    Online shopping trends: the truth about customer journeys

    We surveyed 1000+ consumers to discover the truth about online shopping trends and the customer journey. Here’s what we found… Staying on top of online shopping trends can be tough for marketers...

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  • How to use psychology in e-commerce

    How to use psychology in e-commerce

    To understand psychology in e-commerce, and how to best use it, we need to first understand consumer behaviour, and go back to the offline world. Research shows that 95% of all purchasing...

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  • Our campaigns of the month: August 2018

    Our campaigns of the month: August 2018

    How can you optimize the customer journey? Here are some of our favourite examples! How MedExpress builds trust throughout the customer journey MedExpress is an online doctor and pharmacy offering...

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  • Masterclass: beauty e-commerce with Ouidad

    Masterclass: beauty e-commerce with Ouidad

    While much of the retail industry is struggling, beauty and grooming is booming. So what’s the secret to this success? To understand why this particular industry is performing so well in such a...

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  • How Megabus used Yieldify to optimize the customer booking journey

    How Megabus used Yieldify to optimize the customer booking journey

    ABOUT MEGABUS Megabus is the market-leading budget intercity coach operator in the UK and North America. First launched in the UK in 2003, international transport group Stagecoach introduced the...

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  • How M.J. Bale used Yieldify to tailor the customer journey

    How M.J. Bale used Yieldify to tailor the customer journey

    ABOUT M.J. BALE M.J. Bale is one of Australia’s most iconic menswear brands. Launched in 2009 by founder Matt Jensen, (the ‘M.J.’ in M.J. Bale) the brand revolves around quality, of both the...

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  • Back-to-school ecommerce cheat sheet: tips for top marks in Q4

    Back-to-school ecommerce cheat sheet: tips for top marks in Q4

    With Amazon Prime Day behind us, the next big e-commerce peak as we move into August is back-to-school… So we’ve done a bit of homework on the numbers behind this shopping season to bring you this...

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  • Holiday ecommerce statistics for 2018

    Holiday ecommerce statistics for 2018

    Here are 6 insights into the ecommerce trends you can expect on Black Friday, Cyber Monday, and Christmas this year. Just last week, we presented the results of our deep-dive into the billions of...

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  • Jingle sells: holiday marketing for e-commerce

    Jingle sells: holiday marketing for e-commerce

    It’s the most wonderful e-commerce time of the year: Q4 is make or break for most e-commerce retail brands, as shoppers take to the internet, credit cards at the ready, prepared to snap up...

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  • Our campaigns of the month: July 2018

    Our campaigns of the month: July 2018

    How can you create customer journeys that convert? Here are some of our favourite examples this summer! How Stansted Express uses USP messaging to drive bookings Stansted Express trains are the...

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  • 21 Amazon Prime Day 2018 stats and facts

    21 Amazon Prime Day 2018 stats and facts

    Another Prime Day is almost upon us, here are all the numbers you need to know! Amazon Prime Day 2018 is fast approaching on July 16th – with the retail giant set to make this the biggest...

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  • Building travel customer journeys that convert

    Building travel customer journeys that convert

    Foreword by Lee Hayhurst, Travolution Editor The digital customer journey in travel is among the longest and most complicated of any online business and yet many brands focus on just one thing:...

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  • Holiday marketing for e-commerce: what to expect in 2018

    Holiday marketing for e-commerce: what to expect in 2018

    The sun might be shining outside, but if you’re in e-commerce it’s already time to start thinking about your holiday marketing strategy. On July 18th, we’ll be hosting an exclusive ‘Christmas in...

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  • Our campaigns of the month: June 2018

    Our campaigns of the month: June 2018

    How can you create customer journeys that convert? Here are some of our favourite examples this month! How soak.com highlights delivery USPs  Leading online bathroom retailer soak.com wanted to...

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  • Google Analytics integration with Yieldify

    Google Analytics integration with Yieldify

    With GA integration for the Yieldify Conversion Platform, you can deepen your understanding of your traffic behavior to deliver better customer journeys that convert. To optimize the customer...

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