Latest Content

  • Personalizing the customer journey

    Personalizing the customer journey

    Personalization in e-commerce has been a hot topic in marketing for the last few years now – heralded as a holy-grail that can reduce acquisition costs, lift revenues and increase efficiency, all...

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  • The Fireflies 2018: The Winners!

    The Fireflies 2018: The Winners!

    The Winners of the 2018 Fireflies have been announced The eleven winners of our first annual awards program, The Fireflies, have been announced! These awards recognize excellence in customer...

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  • Our campaigns of the month: November 2018

    Our campaigns of the month: November 2018

    Check out our campaigns of the month: November 2018! Learn how Argos Pet Insurance and Soak.com are optimizing the customer journey in our Campaigns of the Month: November 2018 edition. How Argos...

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  • The 5 best marketing automation tools for e-commerce

    The 5 best marketing automation tools for e-commerce

    Marketing automation tools can be a nightmare to choose between – here’s our guide to how to pick the best one for your e-commerce business Marketing automation tools allow marketers to reach more...

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  • Product Update November 2018: improve the customer journey

    Product Update November 2018: improve the customer journey

    This month on the Yieldify Conversion Platform, we’re introducing new ways to improve customer journeys through new targeting options Customer journey optimization is logical in theory, but it’s...

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  • E-commerce A/B Testing

    E-commerce A/B Testing

    In the history of marketing, there’s never been a better time than now to learn what makes your customers tick. Surveys and focus groups used to be the only way to get to the heart of what your...

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  • Benchmark your CJO strategy: take the quiz

    Benchmark your CJO strategy: take the quiz

    Want to see how you shape up compared to the 200+ marketers featured in our State of CJO report? Take the quiz to benchmark your CJO strategy! Optimizing the customer journey can be tough – with...

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  • The complete guide to onsite remarketing

    The complete guide to onsite remarketing

    Onsite remarketing is much more than pop-ups – this guide unpacks what it can do for your conversion rate optimization and more The concept of onsite remarketing is not necessarily a new one, but...

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  • Our campaigns of the month: October 2018

    Our campaigns of the month: October 2018

    Check out our campaigns of the month: October 2018! Learn how Avon and the Ideal Home Show are optimizing the customer journey in our Campaigns of the Month: October 2018 edition. How...

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  • How to save an abandoned cart: 5 simple steps

    How to save an abandoned cart: 5 simple steps

    The abandoned cart is the bane of any effort at conversion rate optimization – here’s how you can stop it from happening on your website Received wisdom says that over 69% of shopping carts are...

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  • 7 best practices for effective lead capture

    7 best practices for effective lead capture

    Whether it’s post-GDPR lead generation or simply trying to build a database, good lead capture strategies are a vital part of your website. When some e-commerce marketers look at the customer...

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  • Product update: new tools to react to engagement levels

    Product update: new tools to react to engagement levels

    Treating your visitors differently depending on whether they’re hyper-engaged or losing interest is vital – this forms the core theme of this month’s Yieldify Conversion Platform product updates....

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  • The state of CJO 2018: 200+ e-commerce marketers on customer journey optimization

    The state of CJO 2018: 200+ e-commerce marketers on customer journey optimization

    The state of customer journey optimization in e-commerce, as told by 200+ marketers. The State of CJO 2018 is Yieldify’s inaugural survey into the current state of customer journey optimization in...

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  • How Stansted Express used Yieldify to optimize the customer journey

    How Stansted Express used Yieldify to optimize the customer journey

    ABOUT STANSTED EXPRESS Stansted Express is a direct train service that carries over six million passengers every year between London Liverpool Street and Stansted Airport. With an average journey...

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  • Créer des parcours en ligne qui convertissent : le cas de M6 Boutique

    Créer des parcours en ligne qui convertissent : le cas de M6 Boutique

    Présentation de M6 Boutique Depuis près de 30 ans, M6 Boutique a innové et ouvert la voie à des expériences de shopping uniques sur le marché français. Conçue à l’origine comme une chaîne de...

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  • Yieldify and Student Beans join forces

    Yieldify and Student Beans join forces

    With Generation Z on track to become the biggest consumer group in the next two years, with a spending power of an estimated $404 billion in the US alone, it’s little surprise that an increasing...

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  • Christmas Marketing for E-Commerce Success: 5 Tips to Increase Gift Sales

    Christmas Marketing for E-Commerce Success: 5 Tips to Increase Gift Sales

    When it comes to retail e-commerce, the success of your holiday marketing can mean make-or-break for your whole year. At Christmas, your shoppers are arriving to buy not for themselves, but for...

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  • 4 Tips For E-Commerce in Singapore and ASEAN

    4 Tips For E-Commerce in Singapore and ASEAN

    As we open our brand new Singapore office, we’re lifting the lid on what it takes to drive success in e-commerce here and in other ASEAN markets – from increasing conversion rate marketing to...

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  • Online shopping trends: the truth about customer journeys

    Online shopping trends: the truth about customer journeys

    We surveyed 1000+ consumers to discover the truth about online shopping trends and the customer journey. Here’s what we found… Staying on top of online shopping trends can be tough for marketers...

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  • How to use psychology in e-commerce

    How to use psychology in e-commerce

    To understand psychology in e-commerce, and how to best use it, we need to first understand consumer behaviour, and go back to the offline world. Research shows that 95% of all purchasing...

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